The true Alpha male is not a bully or a brute. He is the guy who is first to lead the charge for a worthy cause. He is supremely equipped, physically and mentally, to fight for success in the ultra-competitive world we inhabit.
The true Alpha male embodies the best characteristics of the male of our species, namely rugged outer qualities such as muscularity, strength and power, but also inner qualities such as confidence (without conceit), courage (without recklessness), commitment and a conscience.
The true Alpha male has the combination of physical and mental toughness but also a concern for other humans as a whole.
A true Alpha male meets the ideal of contemporary masculine excellence. In other words, the true Alpha male has all the core qualities of a hero.